You See, They See: Formula milk marketing and infant feeding

The formula milk industry – worth a colossal US$ 55 billion annually – spends billions every year on marketing their products. This is despite an international agreement to restrict marketing, on the basis that formula promotion can have profound and lifelong impacts on children’s health and development. Marketing targets women and families during vulnerable moments, including with misleading tactics like industry-sponsored chats and helplines.

More information: https://www.who.int/teams/maternal-newborn-child-adolescent-health-and-ageing/formula-milk-industry/

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